Retail Design - Up For Anything / Athleta

Coming out of the Holiday season and into 2018 we were challenged with creating a retail display that embodied not only our campaign, but the launch of our new tight - Up For Anything. How do we get her to feel the impact and the energy of this campaign. How do we get her to believe that in these tights you can literally do anything. Well, we hang a mannequin upside down from Aerial Yoga silks to prove it, are you up for anything?