Retail Design / Athleta for REI

Athleta took a huge leap this past year and entered into the wide world of wholesale. Who better to take the plunge with than REI? Our goal was simple, yet seemingly impossible: how do we stand out in a sea of worthy competition? We create a shop and a space that looks and breathes and feels like Athleta. We brought in custom canvas frames, hand crafted signage, and a slew of accessories to build a shop unlike any other you may find in the REI retail space. Stop by your local REI today, let know what you think!